It's all about doing what you love – without alcohol. Life at its best doesn't shame, blame, or lecture. It supports youth who choose not to drink and gives them the added reassurance that they are making the right choice. And for those youth who are struggling with the choice to drink or not to drink, they get that important nudge of support to pursue their leisure activities without alcohol.
MADD Orange County
MADD’s mission is to stop the driving of vehicles while under the influence of alcohol, to support those who become victims as a result of those driving under the influence, and to prevent underage drinking.
Marin Institute
The Marin Institute is an alcohol industry watchdog fighting to protect the public from the impact of the alcohol industry's negative practices. They monitor and expose the alcohol industry's harmful actions related to products, promotions, and social influence, and support communities in their efforts to reject these damaging activities.
Take it Back
This is a youth movement to reduce the use of alcohol and related problems. It is about you taking back your safety, your culture, your good health, and your future.
Talk Back to Big Alcohol
A 3-step system designed to help you talk back to Big Alcohol. You'll need to know 1) when and where you saw the ad, 2) what alcohol product it promotes, and 3) why you feel the ad is irresponsible. In just a few minutes you can print a customized letter and mail it to the right alcohol trade organization. They'll even make sure the Federal Trade Commission (which oversees advertising) gets a copy of your complaint.
